Acclaimed fashion designer, Alex Noble, returns to the MTV Swatch playground with an all-new video that exposes his thoughts on the intersection of music and fashion. As more and more artists, like Lady Gaga, make fashion an 'integral' part of their persona, the more we'll […]
MTV/Swatch Playground - Rankin Talks Photography and Fashion
Rankin is an acclaimed international photographer known for taking gorgeous portraits of celebrities like Katy Perry, Colin Firth, Jay-Z and Madonna. Recently, however, he's put down his camera to chat with MTV/Swatch Playground about his new line of watches with Swatch as well as the […]
MTV/Swatch Playground - Interview with Designer Fred Butler
ZOMG! If you loved Lady Gaga's epic blue headgear in last year's Telephone video, you should probably start praising accessories designer, Fred Butler. The British artist went from creating stage props to hand-crafting some of the most beautiful jewelry worn by celebs and underground style […]
MTV/Swatch Playground - Interview with Alex Noble, Stylist
We've recently teamed up with MTV and Swatch to bring you some rad videos that promote the intersection of music, fashion, art and more! For the first installment, we hear from Lady Gaga AND Florence Welch's stylist, Alex Noble. He's hot off the heels of […]
Paris Most Wanted Pt. 1 - Andrea
She's not called Paris' Most Wanted for nothing. Andrea's got an eye for style and an undeniable cool that's granted her a massive following via her blog, and access to Paris' top parties. We took some time to hang with the gorgeous 20-something in 3 […]
people
One Last (British) Hurrah - Lydia
Sure we're based in Paris, but who says we can't jump the pond here and there for some London style? Last week we brought you into L-Town for 5 days, but somehow this shot of Lydia got lost in our messenger bag...oops! We caught the […]
in-my-city
Fan Photo - Sam (The Hitmaker) - In My City
As you know, we like to introduce you to dope people from both Paris and around the globe. So meet Sam - a Swagger fan from Belgium who hit up our In My City campaign with this photo...and we're lovin' it. He's a beatmaker and […]
features
Swagger Trends: The Saint Bracelet
Is it just us, or is God takin' to the streets? Recently, we told you about the rosary bead hittin' cities hard, but holiness isn't only shown around the neck! Women (and some men) are throwin' prayers around their wrists in the form of the […]
profilin
Profilin': Antoine - L'homme a tete de chou
This post is dedicated to the musician and French pop icon Serge Gainsbourg. It'd be easy to think I'm influenced by the new movie about him (Vie Heroique) or by his daughter Charlotte's last album (I love it anyway). And no, I'm not in admiration […]
