people

Rain Check - Alvin

Rain Check - Alvin

Don't let all this Sun fool you, Spring showers are coming! And since we care, we want you to be prepared.  Take a note from our buddy Alvin's playbook, looking chic yet rain-ready in a vintage baggy-fit beige trench while walking around the St. Germain […]

in-my-city

Upload Your Swagger! - In My City Feature

Upload Your Swagger! - In My City Feature

UPLOAD PHOTOS FROM YOUR CITY HERE. WE'LL GIVE YOU PROPS WEEKLY! We've always been about what's hot in the streets. But we can't be in every city, all the time. So, today, we launch our new feature "In My City" that will allow YOU to […]

features

London intro

Swagger: London-Tripping

In the last few months, many of you have asked us to head to London and highlight street style from Brick Lane to Buckingham Palace.  And, as Swagger: London is on our style radar (after Swagger: New York), we decided to pop over the pond […]

profilin

Profilin: Carrie - Coke's a Good Choice

Profilin: Carrie - Coke's a Good Choice

I've been super busy in the last few days, so I've kind of neglected blogging for Profilin', but I'm coming back harder than ever, so it's all worth it!  Here's the latest photo of me, taken by my girl Adeline Rapon (seen here in Swagger: […]